By Jojo Panaligan
Manila Bulletin
January 30, 2010

Local fans of balladeer Christian Bautista had better start praying that he is not gifted with learning a new language.

Otherwise, they will soon see less of Christian, as he mulls over accepting offers to do shows and a soap opera in Indonesia, which will require him to stay in that country for at least 100 days.

“It will all depend on how fast I learn Bahasa Indonesian,” he says at a recent media huddle. “But, yes, I am seriously considering the offers abroad because they are very good ones.”

If he does accept those, Christian will be seen only in the entertainment scene every Sunday on “ASAP XV.” He plans to fly to Manila every Sunday morning to make it to the show, and then fly back to Indonesia first thing Monday mornings.

It’s tiring but as they say, ‘got to make hay while the sun shines.’ He said that he has to save up more than ever lately because he had just spent a lot on the purchase of a row of apartment units in Cavite, as well as on other business ventures.

Fortunately, and especially after his latest album “Romance Revisited: The Love Songs of Jose Mari Chan” hit Double Platinum status, Christian has been deluged with a lot of endorsement offers, the latest being for printer ink brand Ink-All-You-Can.

And while the endorsement pay off may be good, he has other reasons for accepting the offer.

“I really use the brand because I have to print out the English lyrics translations of Indonesian songs I’m sometimes required to sing. My brother, an English teacher, also prints out his exams while my other brother, who oversees our family business, needs to print out reports. May relevance ang endorsement ko na ‘to,” he said.

Does he also print out his love letters or give girls handwritten ones?

“It depends (laughs). Kung andito ‘yong babae, I give her handwritten ones. The last time I did that was two years ago and everyone knows whom I gave letters to back then.

“Kung nasa abroad naman ‘yong girl, then I’ll email her my love letters using different colored fonts. This way, pag print out niya ‘nung letters ko, makulay ‘yon.”

Ink-All-You-Can chose Christian as endorser because he is one of the most-multifaceted artists in the country.

“His versatility is very much consistent with Ink All-You-Can’s campaign of offering unlimited printing solutions to Filipino consumers,” says Jerry Ilao, president and CEO of Ink All-You-Can.

Living up to its name, Ink All-You-Can is the first and only brand in the market to offer unlimited ink refills beginning February 2010 in some of their branches in Metro Manila.

And for a limited time, customers can get a free limited edition of Christian’s new album for a minimum purchase of P600 from select Ink All-You-Can branches.

What does the word ‘unlimited’ mean to Christian?

“The Filipinos are unlimited. If we would only join hands for the same goals, we can achieve everything we want.”

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